Dynamic Pricing Engine

Dynamic pricing engine with real-time cart calculations and role-based discount tiers.

The Challenge

E-commerce stores required dynamic pricing based on quantity, user roles, and purchase history—beyond native capabilities, forcing expensive custom development.

The Architecture

Engineered a rule-based pricing engine with real-time cart calculations, role-based discount tiers, and historical purchase analysis for personalized pricing. Implemented caching layer for performance.

The Impact

Increased average order value by 25% for merchants; enabled complex B2B pricing structures without custom development; supported unlimited pricing rules.

Technology Stack

PHP

JavaScript

React

WooCommerce API

WordPress

Code Level Analysis

Rule engine with JSON-based DSL for pricing conditions
Transient-cached price calculations with automatic invalidation
AJAX-powered cart updates with optimistic UI
Role-based access control for B2B/wholesale pricing

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