Raza Jahangir
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Case Study
CodeIgniter
Smartchoice

Insurance Comparison Marketplace

Leading insurance comparison platform serving 50k+ customers with 4.6/5 rating.

The Challenge

The local insurance sector lacked transparent comparison tools, making it difficult for consumers to evaluate and purchase coverage from multiple providers efficiently.

The Architecture

Built a comprehensive insurance marketplace with side-by-side plan comparisons (conventional and takaful), advanced search by product/provider/category, instant online purchases with multiple payment options, and mobile-optimized interfaces. Integrated with top providers including Jubilee, EFU, and IGI.

The Impact

Serving 50,000+ customers; covering 300k+ lives and 4,000+ vehicles; achieved 4.6/5 rating from 1,356+ reviews; 50% mobile traffic; recognized as digital disruptor in the insurance sector.

Technology Stack

PHP
CodeIgniter
MySQL
JavaScript
jQuery
APIs

Code Level Analysis

  • RESTful API layer for multi-provider quote aggregation
  • Quote comparison engine with normalized data schema
  • Mobile-first responsive UI with lazy-loading
  • Payment gateway integrations (JazzCash, Easypaisa, Card)

Have a Similar Challenge?

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