SmartChoice Insurance Marketplace
Pakistan's leading insurance comparison platform serving 50k+ customers with 4.6/5 rating.
View Live ProjectThe Challenge
Pakistan's insurance sector lacked transparent comparison tools, making it difficult for consumers to evaluate and purchase coverage from multiple providers efficiently.
The Architecture
Built a comprehensive insurance marketplace with side-by-side plan comparisons (conventional and takaful), advanced search by product/provider/category, instant online purchases with multiple payment options, and mobile-optimized interfaces. Integrated with top providers including Jubilee, EFU, and IGI.
The Impact
Serving 50,000+ customers; covering 300k+ lives and 4,000+ vehicles; achieved 4.6/5 rating from 1,356+ reviews; 50% mobile traffic; recognized as digital disruptor in Pakistan's insurance sector.
Technology Stack
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