Raza Jahangir
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SmartChoice Insurance Marketplace
Case Study
CodeIgniter
Smartchoice

SmartChoice Insurance Marketplace

Pakistan's leading insurance comparison platform serving 50k+ customers with 4.6/5 rating.

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The Challenge

Pakistan's insurance sector lacked transparent comparison tools, making it difficult for consumers to evaluate and purchase coverage from multiple providers efficiently.

The Architecture

Built a comprehensive insurance marketplace with side-by-side plan comparisons (conventional and takaful), advanced search by product/provider/category, instant online purchases with multiple payment options, and mobile-optimized interfaces. Integrated with top providers including Jubilee, EFU, and IGI.

The Impact

Serving 50,000+ customers; covering 300k+ lives and 4,000+ vehicles; achieved 4.6/5 rating from 1,356+ reviews; 50% mobile traffic; recognized as digital disruptor in Pakistan's insurance sector.

Technology Stack

PHP
CodeIgniter
MySQL
JavaScript
jQuery
APIs

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