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Case Study
ExpressionEngine
Symmetry Group
Zong Package Optimizer
Usage-pattern analysis engine with predictive modeling for optimal telecom package recommendations.
The Challenge
Telecom customers struggled to select optimal data packages, leading to overage charges or underutilized plans, impacting customer satisfaction and churn rates.
The Architecture
Developed a usage-pattern analysis engine with predictive modeling to recommend optimal package configurations based on historical consumption data. Built intuitive calculator interface.
The Impact
Reduced customer plan overage charges by 60%; increased package upgrade conversions by 35% through personalized recommendations; improved customer satisfaction scores.
Technology Stack
PHP
ExpressionEngine
JavaScript
jQuery
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